"A truly inspiring collective. Rather than talking about directing, these people direct.The members give and receive very intelligent criticism...it's an organization of professionals."
 
 
Frank Steifel, exec. vp, @radical.media
 
     
 
     
     
 
 
 
The 2008 program is underway. To be notified of future rounds of the program, be sure to subscribe to our mailing list.
Click here to download the Application Packet and FAQs.
Once you suscribe you'll be notified of future events and deadlines.
 
  I'm ready to invest in my career and shoot a new reel. I'm already going to spend alot of money in production. Why do I need SpotLab?  
  Every director needs 3 things to improve their career. 1) A reel with great spots with smart concepts. 2) A network of people who are fans of their work. 3) Publicity and exposure. Through our program, members will have access to scripts from agency writers, feedback of your work from industry professionals, a support network of peers, vendor discounts, unique publicity opportunities and, most importantly, the structure of a deadline. Think of SpotLab as a career coach, motivational trainer, production advisor, networking mentor and publicist.  
  Your program used to be 6 spots in 6 months. Why the change?  
  What we've found after running this program for many years, is that a director can literally change their career with 3 new spots. We have many examples of successful participants who've done just that. We feel a more concentrated and focused timeline will not only help directors zero in on the quality of their reel, not quantity, but will also save them money.  
  If I live in another city, can I apply for your program?  
  In the past, we have had directors commute to our meetings from as far away as New York and even London. We may hold future rounds of the program in other cities. If you'd like to see us in your town, send us a note. You never know.  
  Where are the boards and scripts coming from?  
  We're glad you asked. Some members are agency creatives who just needed a kick in the pants to shoot. For the others, we're providing this group access to talented copywriters and art directors who are excited to see their ideas brought to life. If you know anyone who's heartbroken over a great script the client refused, give them our number.  
  What doesn't SpotLab do for me?  
  We don't pay for your productions. We can't guarantee dps and editors will help you out. We don't promise you'll get signed. We can't guarantee you'll love the scripts we provide. Basically, we don't guarantee anything. But what we will do is get scripts in front of you from great agencies, get you in the room with valuable contacts and provide you with a list of vendors who've offered support. We promise you brutal honesty from people in the industry who know what they're talking about. We offer you a program with a proven track record of more than half the directors meeting with outstanding success, so if you're ready to step up to the plate, so are we.  
     
  What happens at the meetings?  
  "Does it look great and make sense? Does it work with the brand? Will this spot get me closer to a marketable reel and real work?" These are the tough questions that get asked of all the spots monthly, and allow the members to learn from each other's mistakes and triumphs. Our meetings, held once a month at a different agency or production company, also include guests from ad agencies and commercial production companies who help critique the work.  
     
  This sounds great. How do I join?  
  We don't have firm dates yet for future rounds of the program. Please go to our "subscribe" link and make sure you are on our mailing list. As soon as we have dates, we will let you know.

Note: The members selected for this competitive program are those furthest along in their path to directing commercials. Most applicants have demonstrated their talent and commitment by submitting a reel of work, including at least one well-thought out and produced spot. The best way to prepare is to begin shooting NOW.
 
     
  Each member shoots three spots in three months? Are you kidding?  
  Yes, they do. This program is a huge undertaking of time, energy and money and only appropriate for those committed to directing commercials and have the need to build a great reel.  
     
  Shooting film is expensive. Who pays for all this?  
  No kidding. It is expensive, difficult and not meant to be a hobby. SpotLab directors chosen for the program are those who've done the research and realize the amount of money, time and energy it takes to build a commercial reel. With such a specialized and focused group, the opportunity exists to share the resources and expenses of film production. Plus, we've been fortunate to have wonderful support and discounts from our kind vendor sponsors. One month a spot's budget will be in the thousands, others might be done with a maximum of creativity on a $10 tape.  
 
         
         
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