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WHAT PEOPLE ARE SAYING
ABOUT SPOTLAB AND GROUP101SPOTS |
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"Shooting a body of spec work requires
killer streetsmarts and balls of steel. Anyone who's
made it through this program has proved they have both
in ample supply." |
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Sally Hogshead, author "Radical Careering"
founder and former creative director, Crispin Porter
Bogusky |
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"Group101Spots is doing and nurturing
what many people have wanted to do to give back to the
community for years. They’re giving young creative
filmmakers a forum to show off their talents with the
support and guidance of those who have been lucky enough
to have been mentored and granted the same privilege
of entry. Area 51 is proud to be have asked to participate." |
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Phyllis Koenig, Executive Producer, Area 51 |
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"They’ve raised the bar for emerging directorial talent, by building an environment where directors collaborate with agency creatives. This fundamental component of commercial directing has rarely been available to emerging directors ––and the results prove its value; a new crop of talent that is already experienced." |
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Sylvia Kahn, former Executive Producer V3 at Anonymous Content |
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“I was quite impressed with the
Group101Spots program. It gives students a unique opportunity
to explore and execute their directing skills with firsthand
knowledge from seasoned industry professionals who one
day may be their colleges and/or employers.” |
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Monique Veillette, EP/HOP Ground Zero Advertising |
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“As an Executive Producer being
involved with Group 101 helped me discover new talent
while keeping an understanding of what agency creatives,
commercial directors and post production companies are
in need of as our industry heads in a new era of branded
entertainment and unconventional advertising. Group101Spots
is certain to be talked about and seen as a leader within
our industry.” |
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Jamee Natella, Executive Producer, BlueEyed Pictures |
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"I did two spots for your group and
since then I’ve gotten two nationals and two promos,
one if which is airing right before the Superbowl. Thanks
so much. The time I spent on your sets was invaluable.
It was great to walk on to my first big commercial set
and say, “Oh, this is familiar, and… I’ve
done this before.” There was just no substitute
for the sense of confidence that came with having practical
experience on a professional set before actually being
on a professional set. Thanks again." |
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John Thvedt, Actor |
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“Group101Spots is the new 'American
Idol' for commercial directors...fun for the whole advertising
family." |
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Marisa Wasser, Producer, Deutsch Advertising |
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“The warm, friendly, collaborative
vibe of the group was a direct result of the energy
and efforts of the leaders. They created an environment
in which the filmmakers felt safe in revealing their
inner selves, their drive, their passions, their weaknesses
and strengths. I know of no other program so thoroughly
grounded in the realities of the business, and what
it actually takes to be a commercial director.”
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Jeff Armstrong, Executive Producer, A Band Apart |
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