Over the past 11 years, Billy has explored many facets of advertising, serving as a writer, producer, editor and director of major promotional campaigns for radio, television and film.

He garnered seven Promax awards during his four years at HBO.  His Six Feet Under campaign titled “Supermarket,” set to Nina Simone’s “Feelin’ Good,” was perhaps his most notable, and led to his recruitment overseas. 

In 2004, Billy was hired by Foxtel Australia to help launch their digital cable division.  There, he wrote, produced and directed ad campaigns that were so well received, he was invited back to launch the network’s first original series.