Before joining Nydrle, Charlie enjoyed a long and periodically illustrious career as an advertising agency copywriter and creative director. He's best known for creating IBM's "Solutions for a Small Planet" campaign, which is now part of the permanent collection of New York's Museum of Modern Art.

Along the way Charlie also wrote a few movies for the Disney Channel and spent three years as a writing producer for TV's "Sabrina, the Teenage Witch."

He lives in Los Angeles with his wife and two kids.